B2B content marketing wins: YouTube Videos
Business to business (B2B) content marketers are always looking for new ways to communicate their company’s intentions and services. B2B content marketing is an excellent way to explore new territories in the digital sphere, and many businesses have focused their efforts on quality YouTube videos. There is a great deal of evidence that proves the persuasive effect of a good video marketing plan, thus it is a tool worth investing in. Here is a list of some of our favorite B2B YouTube videos or as we like to say B2B content marketing that wins.
Schneider Electric: Llama Superstar
First and foremost, this video is fun to watch and is ridiculous enough to be passed around on social media channels. This video does well at the use of great storytelling while simultaneously informing viewers of what Schneider Electric is capable of doing.
Hootsuite’s Game of Social Thrones
The objective of this video was to boost awareness of their brand. Hootsuite allows users to manage all their chosen social media on one page; the point of this video was to show the integration of all social platforms by way of using a pop culture reference to Game of Thrones. This video was a great success and a huge hit with Games of Thrones fans all over the world.
How to Build Your Squarespace Website with Jeff Bridges
Depending on your budget, hiring a celebrity can be a great addition to your videos. In this video, Squarespace hires Jeff Bridges to describe how easy it is to create a webpage and sell your music. The video is humorous, raw, and original and portrays Squarespace as a modern and uncomplicated company.
Introducing Modern Mark!
Eloqua, a service that deals with automated content marketing for businesses, created this video and several more to highlight what they offer. They also created a spokesperson for their campaign that they were able to use in the future. It was a creative and humorous video that was relatable to many in the marketing business.
This is also a good example of creating a series around video B2B content marketing. Instead of creating one, long video, they used four smaller ones to touch on different aspects of their services. This is an extremely wise approach, as the attention spans of viewers have gotten shorter. As a result, a few, short videos should produce more overall views.
Volvo Trucks – Look Who’s Driving feat. 4-year-old Sophie (live test)
To show off their new and improved truck, Volvo created a destruction course to show their seemingly indestructible product. In order to make it even more interesting, they hooked it up to a remote control and allowed a four-year-old girl to maneuver it. Both wildly entertaining and impressive, this video proves that demonstrating your product is much more effective than merely describing it.
There are many B2B content marketing videos all over the internet. In order to be successful in video content marketing, try to remain creative, original, and relatable. There are many directions to go, but conduct research to figure out what would work best with your ideal audience.
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