customer-centric marketing practices

Build Sustainable Customer-Centric Marketing Practices

1 Build Sustainable Customer-Centric Marketing Practices Build Sustainable Customer-Centric Marketing Practices Doing customer-centric marketing requires implementation of many different practices in order to be successful. Companies such as Amazon have mastered the art of centering their business on fulfilling the needs and desires of their customers, and because of this, have continued to raise their[…]

B2B content marketing on mobile device

B2B Content Marketing Wins: YouTube Videos

1 B2B content marketing wins: YouTube Videos Business to business (B2B) content marketers are always looking for new ways to communicate their company’s intentions and services. B2B content marketing is an excellent way to explore new territories in the digital sphere, and many businesses have focused their efforts on quality YouTube videos. There is a[…]

Millennial marketing meeting at a coffee shop

Millennial Marketing Rules

1 Rules for Millennial Marketing Millennial Marketing Rules Millennials make up more than 25% of the United States’ population, and they are changing how business is done. Millennial marketing in particular has been greatly affected because of this large percentage. This raises an important question to companies: What is the most effective way to market[…]

graphic of vintage typeface fonts

Fonts, Fonts, Fonts

1 Fonts, Fonts, Fonts Fonts, fonts, fonts Where would we be without words? They’re everywhere, unleashing information and communicating messages through thousands of languages all over the world. From billboards to books, subtitles to signs, logos to labels – you simply can’t escape them, nor would you want to. They’re vital. What people don’t realize,[…]

CRM for business

Customer Relationship Management (CRM) for Today

1 Customer Relationship Management (CRM) for Today Customer Relationship Management (CRM) for Today As with many things, the digital world has reshaped how we communicate with our customers, manage relationships, and do business. In fact, digital sales and connections are so important that many companies are employing outside customer relationship management (CRM) platforms and tools[…]