1 If Content Isn’t Interesting, Then It’s Nothing Content Marketing Is King Research shows that consumers notice and engage with content that benefits them, highlighting the necessity of content marketing. Content marketing offers a purposeful marketing strategy that focuses on creating valuable content that interests consumers. This sort of marketing is more than just advertising[…]
1 2016: Digital Communication Authenticity Digital communication gives you the power to be authentic Digital communication has shifted how we do the bulk of our communication over the last decade. While the majority of conversing happens across digital channels, and would generally be considered a less-genuine way of communicating compared to face-to-face, there has been a[…]
Because as we all know, a lot has changed over the last 40 years. But while our founders did have the latest touch tone phones and electric typewriters, Agency 128 has always embraced continual learning as a marketing enthusiast’s number one job. That means taking change as it comes and translating it into valuable insight for our clients.
1 Three Important 2016 Marketing Trends With so many options at our fingertips, know the key 2016 marketing trends has never been more important or necessary for businesses of any size. 2016 has proven to further digital marketing tactics, and it is important to be tuned into the ebb and flow of marketing trends across[…]
1 An Argument for Traditional Marketing An Argument for Traditional Marketing There are few aspects of life that have not been affected by living in a digital age – traditional marketing included. As technology continues to develop and improve, so grows the need for marketing to evolve and expand. There has been talk in recent[…]
Everyone wants to do digital marketing but there is still a major place for traditional marketing. In fact, when done right traditional marketing can increase the impact that digital marketing has on consumer engagement with brands.
As the world of digital marketing continues to evolve, along with the morphing of the typical buying experience, businesses need to take a step back.
Like a perfect pair of jeans, finding an agency for your business might require you to try a few on before you find the right fit.
Billboard Marketing Isn’t Dead. Billboard marketing is still alive. It has a new name though, Out of Home Advertising (OOH).