Public Relations is a great alternative or supplement to your marketing campaigns. Earned media (stories in trade publications) give your brand more credibility than advertising does. Journalists are often looking for new and interesting stories to share with their readers. Bloggers or experts have also created a new channel that gives credibility to products and services. Identifying these people and getting blogger kits in there hands will give you a boost over the competition and help create brand awareness and loyalty.
Your employees are also a critical component in your pr strategy. Make sure you are spending time developing an internal communication strategy as well so your team is sharing the same message you are with the media and your customers.
Let our team of marketing strategists and writers help you develop your story and get it in front of the right people today.